How Hazzel Automated Their B2B Operations with AI
Hazzel Sp. z o.o., a Polish B2B SaaS company, partnered with AROG AI to implement custom AI automation systems that transformed their operational efficiency.
Construction • B2B Equipment Rental!The Challenge
As a growing B2B SaaS company in Poland, Hazzel faced increasing operational complexity. Manual processes were consuming valuable team time, customer response rates were lagging, and scaling the business meant hiring more staff rather than working smarter. They needed a way to automate repetitive workflows without compromising quality.
15+
Hours/week on manual prospecting
50
Weekly outreach (manual cap)
2%
Email response rate
12
Monthly qualified leads
⚡Our Solution
AROG AI implemented a tailored AI-powered outbound system designed for Hazzel's specific B2B workflows:
- ✓Automated lead sourcing from construction databases and project registries
- ✓AI-personalized emails for each prospect based on company profile and project data
- ✓Multi-channel sequences with smart follow-ups and timing optimization
- ✓Full CRM integration with automatic lead scoring and routing
- ✓Automated reporting and analytics dashboards for sales performance
📈Results
50
400+
Weekly Outreach
15hrs
2hrs
Prospecting Time
2%
8.5%
Email Response Rate
12
40
Monthly Leads
"AROG AI built us a client acquisition machine. Instead of manually searching for construction companies, the system finds projects, personalizes messages, and delivers ready leads to our CRM."
— Łukasz Warmuz, CEO at Hazzel Sp. z o.o.
How to read the result
Read the metrics as an operational comparison for the process shown here, not as a market benchmark.
Limitations
Results depend on source quality, targeting, offer strength, deliverability and human review. They are not guaranteed for another company.
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